See how cross-media and cross-market advertising and promotion packages work for you

North Island Graphics Media is the Integrated Marketing Specialist! In print since 1980, in the trade show business since 1986, and publishing online since 1995, North Island has the experience and the proven track record to build successful integrated programs for your company.

“The greater the number of b-to-b channels an advertiser employs, the more likely a campaign will move the market.”
—American Business Media/Forrester Research

Here are just a few examples of successful recent North Island integrated programs:

National Brand Product Launch:

• custom program tied to new product launch
• client print advertising adjacent to relevant Graphic Monthly Canada editorial feature
• custom-published bonus poster project included:
• content collaboration with client
• North Island provided design/editing services
• poster outsert in same issue polybag
• poster promoted on magazine cover
• poster over-runs for trade show distribution
• poster over-runs for client use
• custom web page on GraphicMonthly.ca for additional content, links

Results:

• positive reader and client reaction
• full national distribution through polybag
• print ad and article reprint requests
• poster used internally at client for senior management education
• poster distributed at trade show (1,000 copies)
• poster a centrepiece of product launch for print industry
• poster required second press run due to demand

International Brand Product Launch:

• full-page print advertising in Graphic Monthly Canada
• North Island provided ad design and copy collaboration and production
• web advertising on PrintCan.com
• custom web landing page produced by North Island
• first Canadian show appearance with Print World exhibit

Results:

• 31,400 print impressions
• 34,000+ web ad impressions
• North Island-produced creative also used in other media
• market leadership as #1 manufacturer in its class in Canada
• successful build-up for launch of North American showroom in Canada

Multinational Brand Marketing Campaign

• print ads in Graphic Monthly Canada including double-page spreads
• leaderboard and big box advertising on PrintCan.com
• big box advertising on PrintCan Express e-mail bulletin
• dedicated e-mail blasts (list rentals)

Results:

• 31,400 print impressions
• largest circulation to large printers (50+ employees and 100+ employees)
• largest circulation to corporate in-plants
• positive creative impact
• web ad impressions: 201,300+
• e-mail bulletin impressions: 25,200+
• Campaign renewed

Reach the markets that matter to you:

Commercial Printing + Magazine Publishing
or…
Commercial Printing
or…
Magazine Publishing

Exploit the media that works for you:

Any combination of:
Print
Web Sites
E-mail
Trade Shows
Directories
Sponsorships
List Rentals
Special Events
Custom Publishing

Contact your account representatives for more case studies and integrated advertising proposals for your company.

Start the conversation today

Call our experienced account managers today to start the conversation about integrated advertising.
Toll Free 1-800-331-7408
905-625-7070